La rentabilidad de fidelizar al cliente a través del neuromarketing, neuromanagement y estrategias de comunicación

Abstract

In the present article you will find an academic analysis about the different marketing approaches and current business management in favor of customer retention such as; marketing, neuroscience, Neuromarketing, Neuromanagement and client loyalty in organizations, through techniques and strategies of these approaches. This is where the client is prioritized because they are the ones that guide the operation of the company, for this reason it is essential to know them and maintain a relationship that is not based on selling them but on generating a unique experience in each approach with the organization, to keep them and take care of them as their main factor of profitability. On the other hand, the way of communicating and adapting these strategies for the benefit of current organizations is highlighted. In this way for social communicators and marketers interested in the issue of customer loyalty, it is necessary to know about their relationship. This writing will help you understand its importance, through the use of different techniques that help the management is accurate, also, it is a topic that every company should include in its organizational development to increase their profits and obtain success. That is, the effectiveness of communication strategies is validated as the main mediator between the company and the client.