Modelo de negocio enfocado en la creación y diseño de viviendas inteligentes
Fecha
2021-02-25Registro en:
Ochoa Forero, S. C. & Arguello Sandoval, J. S. (2021). Modelo de negocio enfocado en la creación y diseño de viviendas inteligentes [Trabajo de pregrado, Universidad Santo Tomas]. Repositorio Institucional.
Autor
Ochoa Forero, Sebastian Camilo
Arguello Sandoval, Jeison Stiven
Institución
Resumen
This business model is based on the creation and design of smart homes (home automation), new homes, with the possibility of making it to suit the client, without losing the conventional operation of common homes, that is, it seeks to combine the latest technology with the mechanisms to which users are accustomed in their normal homes, for this the current trends of the market in which the business model is located will be analyzed through planning tools and thus know who the potential customers are and what their behaviour .
Subsequently, a type of client will be chosen in which the study will be directed, where both the expectations and the experiences that the client may have with the product and service offered will be known, for this it is necessary to have innovation tools in the The organization's strategy to design the business model of the company in order to meet this expectation and satisfy the customer.