Viabilidad en la creación de una tienda virtual que elabore y comercialice accesorios para mujeres tendencia Grunge Vintage

Abstract

The main objective of this work has been to solve the problem in the Tunisian population where a difficulty has been identified in finding clothes and accessories with a Vintage Grunge trend, leaving aside some stereotypes of feminine beauty, with an uncomplicated style where identity was transmitted, life and freedom, which gives rise to the Haze Store. To achieve the objective, different marketing strategies have been proposed where the use of digital tools such as social networks have been a determining factor for the emergence and promotion of the store, thanks to globalization, new buying habits and The emergence of different purchase alternatives such as virtual stores, online payment platforms and online catalogs that allow products to be promoted more easily. Similarly, communication strategies such as the creation of dissemination events on these platforms allow strengthening business, social and logistic links. In the development of Haze Store it is not only intended to seek a viability of the project in addition to creating and showing a significant social impact on the female environment by linking women with social problems as victims of physical and psychological violence, forced displacement, in situations of disability and householder mothers; in addition to supporting the prevention of animal abuse with vegan materials and the use of biodegradable materials in terms of packaging and advertising. Taking into account that this social impact is important in the recognition of new business models and market dynamism.