bachelor thesis
Estudio de mercado para servicios odontológicos en el consultorio Boquita Sana del Municipio de San Andrés (Santander)
Fecha
2020-03-16Registro en:
Orduz Mendoza, J. J. (2019). Estudio de Mercado para Servicios Odontológicos en el Consultorio Boquita Sana en el Municipio de San Andrés, Santander. Estudio de Caso. [Tesis de Especilización]. Universidad Santo Tomás, Bucaramanga, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Orduz Mendoza, Judith Johana
Institución
Resumen
The “market study for dental services at the Boquita Sana office in the municipality of San Andrés Santander. Case study”, is a descriptive type with a mixed approach, since it collected information from primary and secondary sources through the consultation of reliable documentary material and the application of the survey instrument. This was executed with the purpose of supporting the office in the increase of its market, through the knowledge of the offer, the demand and the profile of the preferences of the potential clients. It could be established as a main element of sustainable growth the accompaniment of the client in three stages: first contact of advice or training, raising awareness of the importance of oral health and aesthetics and the facilities to access services; during and after the proceedings, in order to show genuine interest in the person and not in the economic aspect.