dc.creatorArcila Cano, Marlly
dc.date.accessioned2022-09-26T18:14:34Z
dc.date.available2022-09-26T18:14:34Z
dc.date.issued2014-07-14
dc.identifierDVDMCSP40
dc.identifierhttp://hdl.handle.net/10785/2367
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3566044
dc.description.abstractThe following article is an approach to what is strategic communication in organizations. Approached from a theoretical perspective that frames the issues that brings significant and positive implementation of the communication when you decide toengage in the processes of an organization. Is addressed and viewed from the field of strategy as being key communication processes that take place in organizations, making a relations what could be if included organizations in their strategic communication processes. Developed from the theories of Daniel Scheinsohn, Francisco JavierGarrido, Rafael Alberto Pérez and Paul Capriotti, and others that complement the initial positions.
dc.languageEspañol
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/3.0/us/
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States
dc.subjectComunicación estratégica
dc.subjectEstrategia
dc.subjectImagen
dc.subjectComunicación interna
dc.subjectComunicación organizacional
dc.subjectStrategic comunication
dc.subjectStrategic
dc.subjectImage
dc.subjectInternal comunication
dc.subjectOrganizational communication.
dc.titleComunicación estratégica y estrategias de comunicación para el desarrollo de las organizaciones.
dc.typeArticle


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