dc.creator | Arcila Cano, Marlly | |
dc.date.accessioned | 2022-09-26T18:14:34Z | |
dc.date.available | 2022-09-26T18:14:34Z | |
dc.date.issued | 2014-07-14 | |
dc.identifier | DVDMCSP40 | |
dc.identifier | http://hdl.handle.net/10785/2367 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3566044 | |
dc.description.abstract | The following article is an approach to what is strategic
communication in organizations. Approached from a
theoretical perspective that frames the issues that brings
significant and positive implementation of the
communication when you decide toengage in the
processes of an organization. Is addressed and viewed
from the field of strategy as being key communication
processes that take place in organizations, making a
relations what could be if included organizations in
their strategic communication processes.
Developed from the theories of Daniel Scheinsohn,
Francisco JavierGarrido, Rafael Alberto Pérez and
Paul Capriotti, and others that complement the initial
positions. | |
dc.language | Español | |
dc.rights | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | |
dc.subject | Comunicación estratégica | |
dc.subject | Estrategia | |
dc.subject | Imagen | |
dc.subject | Comunicación interna | |
dc.subject | Comunicación organizacional | |
dc.subject | Strategic comunication | |
dc.subject | Strategic | |
dc.subject | Image | |
dc.subject | Internal comunication | |
dc.subject | Organizational communication. | |
dc.title | Comunicación estratégica y estrategias de comunicación para el desarrollo de las organizaciones. | |
dc.type | Article | |