Plan de Comunicaciones enfocado al fortalecimiento de la imagen corporativa del área de Salud de Comfamiliar Risaralda

Abstract

Today companies face a major change in the way of competing with each other, as consumer needs, market analysis, or globalization and connectivity that enables organizations to be closer to their audiences, it is insufficient time to build good corporate image, so this is the central element on which people refer to organizations. For this Comfamiliar Risaralda, is the institution on which the corporate image especially in the field of health, becomes the subject of approach to strengthen and in turn promote the services and benefits offered by the Family Compensation Fund in this area.