Plan de negocios para la producción y comercialización de trajes impermeables reutilizables, elaborados en plástico traslúcido en la ciudad de Pereira

Abstract

Inside the present project information is collected to the development of a feasibility study to create a company dedicated to the production of reusable waterproof suits, made in translucent plastic to be marketed among motorcyclists in the city of Pereira, in this way arises the objective that has to do with the completion of each of the studies as : the study of market, technical, administrative, legal and financial. In the same way is the methodological development; as it is the type of study, population, sample, sources and techniques of collection of the information, as well as the budget and schedule of activities to run the investigation. The population niche which can be reached with such products was established in the market study. The reusable waterproof suit, made in translucent plastic, is a product with which it seeks to provide protection from the rain, easy rider to the move and comfort when using it, through a special component such as its gauge since it will be thin enough as so to bend it you can load in your pocket. To be developed in multiple colors and sizes, designs both female and male, in this part of the work also analyzed the offer, marketing channels, price, promotion and advertising. The technical study examines the initial size of the company, the more appropriate location that could be given to the production unit as well as the engineering of the project. The administrative study considers the strategic direction, mission, vision, corporate values, organizational structure, description of positions and functions. The legal study examines the form of Constitution of the company, leaning by a SAS, which is offered best guarantees for the implementation of the project, in the same way is made an analysis of the environmental, i.e. of the environmental impact that would lead the new company in the environment. Finally analysed through a structure of costs and expenses and financial flows of the project, the return on investment, which confirms the attractiveness of a kind of project of these conditions, so it finally recommended its implementation.