Bases de fortalecimiento para un posicionamiento de marca del magazine Entre Mujeres de Telecafé

Abstract

The magazine Entre Mujeres, from Telecafé regional channel, has almost seven years of continuous growth in order to accompany every morning, Monday through Friday, the women of the region, country and abroad, in their family life, to give them knowledge, entertainment, current events and some tips to facilitate their day to day. Entre Mujeres now has the resolution to achieve a Brand Positioning that will grow up their loyal audience, to increase their business customers and project the magazine to compete with the country's most watched family's shows. To reach its objective has to make sure it is a product of excellent quality, so it is recommended to begin serving a Strategic Plan that forges the guidelines to follow, raised here by the practitioner.