Identidad corporativa en las entidades públicas.

Abstract

This article, in order to develop its approach, makes a journey through the processes of the corporate identity that initiate on the public institutions, trying to understand how the people who work in the City hall of Pereira and the Governorship of Risaralda identifies their self with the entity. in addition, all the aspects that promote the sense of identity of the employees and even those which are the determinants in that, located in a field where the behavior, the communication and the symbolism are the essence of the organization and evolve depends on the administration that changes every four years, are also revised in this text. The article is based on the identity´s vision of the company proposed by Cees Van Riel, Paul Capriotti and Luis Tejada Palacios, who are the references to study the dimensions which determinate the dynamics inside the City hall and Governorship. Finally with all those characteristics make a reflexion considering the inside effects of the corporate identity in the named institutions and the staff.