Maderas de Cacerí : plan exportador

Abstract

Maderas de Cacerí is a Colombian company that commercializes native wood of the species Acacia mangium cultivated by Reforestadora Cacerí in the Bajo Cauca sub-region of Antioquia and the south region of the department of Cordoba. The company has had experience not only in the local market, but in the international market, making continuous exports to the Dominican Republic and constantly sending samples to foreign clients and distributors in countries such as Chile, the United States and Panama; however, despite its experience and track record, the company does not have an export plan to give it continuity and growth to its international sales. The elaboration of the export plan for Maderas de Cacerí –the object of this work–, is carried out with the aim of proposing an action plan and an internationalization strategy that allows the company to increase its possibilities of entering new markets and to be able to give continuity to its exports, through the macroeconomic analysis of potential markets, the selection of the target market, the analysis of the product in the target market and the design of strategies and recommendations, for which international logistics aspects, regulations of foreign trade and tariff barriers are considered.