Estudio de mercado de extintores en Pereira y Dosquebradas

Abstract

Due to the decrease of sales potential from the traditional product for a metal mechanic company located in the department of Risaralda, Colombia, has declined dramatically, new product alternatives were sought, including the extinguisher as one of the most technically feasible, so a market study was conducted, in which was analyzed the behavior of wholesale buyers of this product in the metropolitan area of Pereira and Dosquebradas, through the application and tabulation of a survey of the entire target market, in order to identify relevant factors about demand, price, promotion, competitors and reach conclusions related to the objectives and make recommendations to the company aimed at develop strategies with the processed information.