Análisis situacional de Supermercados Mi Canasto

Abstract

Objective: To elaborate a situational analysis of the grocery store chain Mi Canasto. Conceptual frame of reference: The main conceptual axis of the situational analysis focuses on the understanding of what strategy is, the tools used to analyze the external and internal sectors, to then generate the situational analysis that allows the identification of the development strategies. Methodology: Based on previous theoretical models, we first collected information through semi structured interviews to experts. Afterwards analyzed how the external sector behaves making use of the previously collected data. Then analyzed the internal side of the organization and finally concluded elaborating the situational analysis. This will enable the development of specific strategies to successfully compete in the market.