dc.contributorGentilin, Mariano
dc.contributorBejarano Botero, Luis Mauricio
dc.creatorCardona Arango, Santiago
dc.date.accessioned2018-08-31T14:17:21Z
dc.date.accessioned2022-09-23T22:11:54Z
dc.date.available2018-08-31T14:17:21Z
dc.date.available2022-09-23T22:11:54Z
dc.date.created2018-08-31T14:17:21Z
dc.date.issued2018
dc.identifierhttp://hdl.handle.net/10784/12721
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3540802
dc.description.abstractThe indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows controversial lags in gastronomy compared to Bogotá, the capital city of Colombia -- That is why questions arise about how the owners of restaurants in Medellin assume and go through the whole process of creating a restaurant -- With this research, it is intended, first, to perform a theoretical review on the concepts of user experience and service design, to understand their roots, their definitions and their applications -- Once these concepts have been considered within the framework of the investigation, the results obtained from the in-depth interviews conducted with restaurant owners and experts dedicated to consulting and the creation of restaurants will be analyzed to analyze the user experience in the process of creating a restaurant in Medellin
dc.languagespa
dc.publisherMaestría en Mercadeo
dc.publisherEscuela de Administración
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAcceso abierto
dc.subjectExperiencia de usuario
dc.subjectDiseño de servicios
dc.subjectCustomer Journey
dc.subjectTouchpoint
dc.subjectExperiencia del cliente
dc.subjectCustomer Journey Map
dc.subjectEstudio de mercado
dc.titleLa experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín
dc.typemasterThesis
dc.typeinfo:eu-repo/semantics/masterThesis


Este ítem pertenece a la siguiente institución