dc.contributor | Gentilin, Mariano | |
dc.contributor | Bejarano Botero, Luis Mauricio | |
dc.creator | Cardona Arango, Santiago | |
dc.date.accessioned | 2018-08-31T14:17:21Z | |
dc.date.accessioned | 2022-09-23T22:11:54Z | |
dc.date.available | 2018-08-31T14:17:21Z | |
dc.date.available | 2022-09-23T22:11:54Z | |
dc.date.created | 2018-08-31T14:17:21Z | |
dc.date.issued | 2018 | |
dc.identifier | http://hdl.handle.net/10784/12721 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/3540802 | |
dc.description.abstract | The indicators and economic analysis related to the food service market in Colombia show a sector that is strengthened and grows in a sustainable manner every year, but where, paradoxically, the city of Medellin shows controversial lags in gastronomy compared to Bogotá, the capital city of Colombia -- That is why questions arise about how the owners of restaurants in Medellin assume and go through the whole process of creating a restaurant -- With this research, it is intended, first, to perform a theoretical review on the concepts of user experience and service design, to understand their roots, their definitions and their applications -- Once these concepts have been considered within the framework of the investigation, the results obtained from the in-depth interviews conducted with restaurant owners and experts dedicated to consulting and the creation of restaurants will be analyzed to analyze the user experience in the process of creating a restaurant in Medellin | |
dc.language | spa | |
dc.publisher | Maestría en Mercadeo | |
dc.publisher | Escuela de Administración | |
dc.rights | info:eu-repo/semantics/openAccess | |
dc.rights | Acceso abierto | |
dc.subject | Experiencia de usuario | |
dc.subject | Diseño de servicios | |
dc.subject | Customer Journey | |
dc.subject | Touchpoint | |
dc.subject | Experiencia del cliente | |
dc.subject | Customer Journey Map | |
dc.subject | Estudio de mercado | |
dc.title | La experiencia de usuario en el proceso de montaje de un restaurante en la ciudad de Medellín | |
dc.type | masterThesis | |
dc.type | info:eu-repo/semantics/masterThesis | |