Propuesta de estrategias de conocimiento que promueven la innovación empresarial: Caso Bancolombia S.A.

Abstract

Global competitiveness has a clear protagonist as a key factor in economic and social development, knowledge -- In the business context it is increasingly common to recognize knowledge as the most important and complex organizational asset to gain competitive advantage; but it seems less clear how to identify that knowledge that is truly valuable, manage it and get the most out of it, the growing need for adaptation requires identifying the knowledge required by the organization internally or externally and appropriating it to ensure the development of new capabilities, the strengthening of internal capacities and exchange that allows testing different ways of doing things, flexible teams that challenge the status quo and contributes to the sustainability and competitiveness over time -- This document raises the problem, theoretical foundations, methodological basis and analysis of a qualitative research work for Bancolombia S.A, a company of the Sura group that provides financial services, with which knowledge strategies are proposed to promote innovation in the company case of the study, represented in a model that integrates the organizational knowledge creation Theory proposed by Nonaka and Takeuchi and its relationship with business innovation