Models for the design of transmedia experiences in educational environments. Explorations around The Walking Dead, The Odyssey and Tom Sawyer

Abstract

This text presents two models for the design of transmedial experiences applicable from the context of the communication to pedagogical scenarios. Using research as a method through design, two transmediation practices are systematized: one of a narrative nature in formal educational contexts, and the other experiential for informal pedagogical environments; both exercises with common goals: to encourage reading and writing in different audiences, and to promote transmedia practices as dynamizers of media literacy processes, in an idea to put the media on the side of education. These proposals made it possible to demonstrate, both from the intertextual systems and from the intermediary systems, the potentialities of transmediality as an articulator vector of creation and experimentation processes. Finally, as a contribution, the text focuses on the elaboration of a methodological proposal for the transmedia design of experiences through which intermediality is considered as a broader view towards transmediation.