Crédito digital : solución multisector adaptable a las necesidades del mercado

Abstract

Improving banking coverage in emerging economies has proved to be challenging, especially if the goal is to develop financial services to improve the quality of life of those new to the marketplace. Colombia has faced these challenges with the help of public policy (Conpes 3424 de 2006; Conpes, 2006) that established the roadmap to make financial inclusion a reality on the short term. However, the small amount of public´s faith in traditional banks, high transaction costs, people´s disinterest in welcoming new banking technologies and a lack of strong physical presence along the country of retail banks; have driven low-income potential customers to interact with non-traditional banking institutions that have created targeted credit loans and loyalty plans in order to attract this part of the population. In the interest of proposing new ways of issuing credit and retail banking solutions, this thesis aims to determine the credit flow for digital lending that can meet the demand of those who require financing but do not have the knowledge to either create it or optimize it. It describes the current state of things for the banking industry in Colombia, analyzing market actors who have opted to develop and consume non-traditional lending products as a tool to achieve financial inclusiveness through targeted consumer and retail loans. In addition, it also details the credit flow, step by step, explaining each one of the operative aspects that are essential to get it into production.