La comunicación no verbal: un aspecto de una comunicación efectiva para generar ventajas competitivas en procesos de negociación

Abstract

Non-verbal communication has been studied from different areas of knowledge, such as anthropology, psychology and ethnology -- However, most managers inside the companies look only for an asset management such as: low prices, cheap labor, economies of scale, or investment in technology, and little research has been done about the effect of non-verbal communication on organizations in terms of work climate, power relations, motivation and leadership, to name a few -- Therefore, the development of this study aims to review the current literature and analyze the different postures and gestures in children and adults, through the analysis of the discourse, observation of TED conferences and study of behaviors exposed in some videos, in order to identify if non-verbal communication can become a tool to generate competitive advantages in negotiation -- Although there is not yet a study that shows the development of competitive advantages through non-verbal communication, this study shows that it is possible to identify that the nonverbal behavior does generate an impact and influence in the negotiation, which allows an interpretation of those who are involve in this process