dc.contributorMuñoz Molina, Yaromir
dc.creatorLópez Obando, Estefanía
dc.date.accessioned2021-03-09T14:52:22Z
dc.date.accessioned2022-09-23T21:33:36Z
dc.date.available2021-03-09T14:52:22Z
dc.date.available2022-09-23T21:33:36Z
dc.date.created2021-03-09T14:52:22Z
dc.date.issued2021
dc.identifierhttp://hdl.handle.net/10784/26519
dc.identifier658.834 L864
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/3531279
dc.description.abstractDue to the pet ownership increase in Colombian homes in the last years, this industry has had an important development in categories such as food, accessories, day cares, restaurants, spas, funeral services, joy and fun, and beauty, among others. The emotional bond between people and their pets has evolved along time, bringing with them the demands of new in shopping malls, restaurants and public zones from pet owners. The objective of this investigation was to identify the criteria of a pet owner family when is buying a new house, starting from their demands about open spaces for interaction. For this, a secondary source of information analysis was made, with the purpose of knowing the actual trends in the pet market and the transformation that they've had inside society. This descriptive study of qualitative nature has been made with buyers from Bambú, Teka, Zapán, Matiz and Siena, which are housing projects, built by Núcleo Constructora in Ciudad Natura in the city of Dosquebradas (Risaralda). The results of this study are relevant for the planning of new housing projects that can adapt to the needs and demands of actual families, that in general tend to be smaller and to have pets at home. Taking into consideration that pets are now considered active members in the families, demands of space are higher and the conception of the zones for living and interacting with pets inside and outside of the house become to play a fundamental role in the house buying decision taking.
dc.languagespa
dc.publisherUniversidad EAFIT
dc.publisherMaestría en Mercadeo
dc.publisherEscuela de Administración
dc.publisherPereira
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAcceso abierto
dc.rightsTodos los derechos reservados
dc.subjectVivienda nueva
dc.subjectFamilia
dc.subjectDecisión de compra
dc.subjectEspacio para mascotas
dc.subjectHumanización de mascotas
dc.subjectAnimales de compañía
dc.titleCriterios sobre el espacio en la compra de vivienda nueva para familias con mascota
dc.typemasterThesis
dc.typeinfo:eu-repo/semantics/masterThesis


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