Éxito y fracaso de los negocios de madres emprendedoras del grupo Mompreneurs. Variables y retos que influyen en el proceso de continuidad con sus negocios

Abstract

The current document proposes to develop a management guide that will include different chapters with tools focused on training and educating entrepreneur mothers in a simple and practical way, in how to apply the organizational management tools, described in the guide, to be applied in their businesses. The chapters of the guide and the tools contained on it will be defined by two or three main failure factors that will be identified after carrying out the market research, which will be focused on entrepreneurial mothers from Colombia, belonging to the Mompreneurs group. These factors are possibly connected with those found in the conceptual framework: financial, organizational, marketing, environment and operational, however the field work will define the factors to develop. This academic effort has two approaches. The first is a social component that seeks the reduction of the high rate of business failure that our country is experiencing today, especially to this population of entrepreneurial mothers who according to statistics is one of the most affected. The second, is to achieve through the tools provided, their businesses manage to survive or maximize current benefits.