Desarrollo del plan exportador para la empresa Inversiones FDA S.A.S

Abstract

The process of internationalization of Small and Medium Enterprises (SMEs) is fundamental to achieve national development and competitiveness in emerging markets; export is one of the mechanisms of entry to global markets in order to consolidate the internationalization processes of many SMEs, which finally succeed in consolidating at the international level -- Although many of the Antioquia´s SMEs may have differentiating capacities, they do not have the knowledge and enough experience to allow them to venture into international markets -- For this reason it is necessary that the government, with the support of public-private institutions; the EAFIT University, through the Foreign Trade Office, contribute with the society by helping Antioquia SMEs to identify, evaluate and exploit its export potential and, in this way, increase the total volume of Colombian exports of non-mining energy products, allowing foreign trade to strengthen in the medium and long term -- Inversiones FDA S.A.S., is an SME located in the city of Medellín, dedicated to the processing and recovery of industrial surpluses and smelting, which, from its recycling processes, produces aluminum ingots of different alloys and sizes -- The smelting plant has approximately 800 m2 and an installed capacity to melt 20 tons per month -- The export plan presented below makes an analysis of the potential markets to which Inversiones FDA can access, and sets out the guidelines that allow the company to carry out its internationalization process