Plan exportador para la empresa Encarro Medellín S.A.S.

Abstract

ENCARRO MEDELLÍN S.A.S. is a company that leads a sustainable innovative mobility project in the Medellín city, through which it seeks to contribute to the problems of pollution, vehicular congestion, fixed costs of vehicles, and integration of the first and / or last kilometer in travel, with a Carsharing type model.

As an operating policy, the company relies on the use of electric vehicles, which have great advantages compared to vehicles based on fossil fuels, with which it is projected to reduce the growing traffic in urban centers, lower the levels of polluting emissions, reduce levels noise, improve energy efficiency and favor the quality of the air we breathe, points that lead to a more livable, healthier and better preserved city.

The motivation of the export plan for the company is given by the interest of the entrepreneur Nicola Montorsi in providing transportation alternatives, to a public that is aware of the current reality of the planet, where resources must be used efficiently, allowing its sustainability in a market that values services with high social and environmental impact, rewarding them through an economic benefit and through average prices that are differentially higher than in traditional services.

The export plan begins with the internationalization diagnosis, then by means of different business tools, presents an objective selection of markets, later evaluates the service in the target market and, finally, proposes strategies and an action plan to be carried out satisfactorily.