Entre máscaras y nuevas realidades. Análisis de las acciones de comunicación para promover masculinidades alternativas por parte de la organización Taller Abierto

Abstract

In this research identifies the communicative actions implemented by Taller Abierto organization were identified for the promotion of alternative masculinities, which generated changes in the conceptions, attitudes and practices of masculinity in the men who participated in such actions. Taller Abierto developed process of social intervention with men, because they are the main aggressors in Violence Based in Gender, VBG. This organization developed a pedagogical proposal to promote nonhegemonic masculinities and made an intervention plan through five components: Action research, Education, Communication, Advocacy and Personalized guidance. In this research, we analyzed how communication actions were developed to promote non-violent masculinities. To this end, a review of the pedagogical proposal in the promotion of alternative Masculinities of this NGO was made, the men who participated in the process were asked about the scope and challenges of such actions, with the aim of proposing general guidelines for a plan of improvement of communication actions for the promotion of non-violent masculinities. In conclusion, it was found that through the communication actions implemented by the Taller Abierto organization, it is possible to influence in the transformation of traditional masculinities practices of men who participated in the intervention process, towards other forms of masculinities, called new masculinities, masculinities alternatives or non-hegemonic masculinities centered on non-violent practices