Apropiación de las plataformas OTT entre las audiencias audiovisuales de Cali

Abstract

The present research seeks to know the habits of consumption and the relation of the caleña audience of university and technological levels with a quantitative study of descriptive type is investigated on the behavior of purchase and consumption of these young people versus the audiovisual media, specifically on OTT platforms. A nonprobabilistic model was carried out, by quotas, including both men and women between 15 and 34 years of age. A survey of 150 young people at university and technology levels was used. The sample used a confidence level of 95% and an error margin of 8%. The tool makes it possible to identify trends against traditional means of communication and streaming services, finding that in this population sample there is a significant preference for these new systems, In addition, it was concluded that there is a link between the free use of OTT platforms and the massive use of them by young people from Caledonia at university and technology levels