Startups caleñas y su presencia a nivel internacional

Abstract

The presence of Startups has grown exponentially around the world, but how many of them have successfully positioned themselves outside their country of creation? The objective of this research lies in being able to identify successful Startups of the city of Cali and to be able to understand what the strategies implemented by these companies have been in order to operate in international markets. To this end, the following research question is determined: ¿To know what have been the strategies that have implemented the Startups of Cali belonging to the entrepreneurship centers of some universities in the city to operate in international markets, thus becoming micro- multinationals? The research question will be developed through face-to-face interviews with founders of the micro-multinationals and an online questionnaire, both, redirected by the entrepreneurship centers of the universities of the city of Cali, specifically by the following universities: Pontifical Javeriana University, San Buenaventura University, ICESI University and the Antonio José Camacho University Institution