dc.contributorKobayashi, Elizabete Mayumy
dc.contributorhttp://lattes.cnpq.br/3349823397472000
dc.contributorSilva, Márcia Regina da
dc.contributorhttp://lattes.cnpq.br/5381461208053330
dc.contributorhttp://lattes.cnpq.br/3774915276321508
dc.creatorArruda, Adriana Gonçalves
dc.date.accessioned2017-04-24T17:37:53Z
dc.date.available2017-04-24T17:37:53Z
dc.date.created2017-04-24T17:37:53Z
dc.date.issued2017-02-16
dc.identifierARRUDA, Adriana Gonçalves. Comunicação pública e divulgação científica em parques tecnológicos credenciados pelo Sistema Paulista de Parques Tecnológicos. 2017. Dissertação (Mestrado em Ciência, Tecnologia e Sociedade) – Universidade Federal de São Carlos, São Carlos, 2017. Disponível em: https://repositorio.ufscar.br/handle/ufscar/8664.
dc.identifierhttps://repositorio.ufscar.br/handle/ufscar/8664
dc.description.abstractThe study characterized the area of communication and the scientific popularization in science park environments, which aims to strengthen science, technology and innovation through the realization of partnerships and, thus, boost the socioeconomic development of a country. The study assumes that, although the science parks are projects that reach the most diverse agents and receive public funding, they have an unidirectional public communication, which is not very accessible to the citizen. In this sense, this research maps the strategies and tools of scientific outreach used by science park environments and analyzes journalistic products published by science parks. It also verifies if they approach the STS Studies – which explores the importance of the democratization of knowledge from the relations between these three agents: science, technology and society – and the democratic model of public communication according to the criteria already established in the field literature. This qualitative exploratory research used mixed data collection procedures and considered the communication of four science parks that have definitive accreditation by the São Paulo System of Science Parks – Science Parks of Ribeirão Preto, Santos, São Carlos and São José dos Campos. This study starts with the presentation of some bibliographical studies, which will help to understand the importance of public communication and scientific outreach in the area of science, technology and innovation and will show the historical and current contexts of technological parks in Brazil, more specifically in the State of São Paulo. It proceeds with a field study with interviews with press officers, outsourced agents and managers of science parks. Finally, analyzes are presented – from interviews and journalistic products – to evaluate whether the communication area of these parks make public communication and whether they are similar to the preestablished criteria of communication in STS Studies. The results found herein contribute to studies in public communication of science, scientific outreach in innovation environments and public perception of science and technology.
dc.languagepor
dc.publisherUniversidade Federal de São Carlos
dc.publisherUFSCar
dc.publisherPrograma de Pós-Graduação em Ciência, Tecnologia e Sociedade - PPGCTS
dc.publisherCâmpus São Carlos
dc.rightsAcesso aberto
dc.subjectParques tecnológicos
dc.subjectDivulgação científica
dc.subjectComunicação pública
dc.subjectInovação tecnológica
dc.subjectEstratégias de comunicação
dc.subjectScience parks
dc.subjectPopularization of science
dc.subjectPublic communication
dc.subjectTechnological innovation
dc.subjectCommunications strategies
dc.titleComunicação pública e divulgação científica em parques tecnológicos credenciados pelo Sistema Paulista de Parques Tecnológicos
dc.typeTesis


Este ítem pertenece a la siguiente institución