Fatores que afetam o uso de medição de desempenho em indústrias de laticínios: um estudo multicasos

Abstract

In contemporary marketing structure notices the growing quest for competitive advantage of organizations. In this context, we highlight the performance management that can assist in the search for competitiveness and dairy industry marked by specificities to produce and offer products with quality and consumer safety. To achieve this success, dairy rely on performance measurement systems to assist in its production process, management and distribution of products. Being that there are factors that can shape the use of performance measurement. From this backdrop, this paper aims to examine the prospect of multicase, the internal and external factors affecting the use of performance measurement in dairy industries in Sorocaba-SP. The relevance of this research proposal is to contribute to the theoretical aspect in the development of knowledge about performance measurement and practical aspect to making a diagnosis of the factors that influence the performance measurement in the dairy study, resulting in a major material for understanding and improving the everyday reality of collaborating companies. To develop this study, we carried out a field survey with managers of three quality dairy products in Sorocaba-SP. It is used as a research tool, a semi-structured, with a qualitative approach, aiming at deepening the knowledge about a given reality. Factors identified with exploitation cases were internal factors: organizational culture, management style, organizational structure, competitive strategy, resources and capabilities, IT infrastructure and external factors: integration between the different links in the chain and government regulations (IN62 ).