Tesis
A padronização e classificação de fruta como ferramenta de gestão : um estudo na comercialização de pêssego e nectarina.
Fecha
2007-02-14Registro en:
DORNFELD, Hugo Carlos. A padronização e classificação de fruta como ferramenta de gestão : um estudo na comercialização de pêssego e nectarina.. 2007. 127 f. Dissertação (Mestrado em Ciências Exatas e da Terra) - Universidade Federal de São Carlos, São Carlos, 2007.
Autor
Dornfeld, Hugo Carlos
Institución
Resumen
The objective of this dissertation is to evaluate the use of standardization
and classification rules, suggested by the CEAGESP, by peach and nectarine producers
and wholesalers and identify the effects of this procedure in the supplying and
commercialization of the mentioned fruits. The methodology used was the qualitative
study and the study case, where the procedure adopted for the information survey was
the interviews with producers from two cities of the São Paulo state and with the
wholesalers of the Entreposto Terminal de São Paulo (ETSP). Differences were found
among the producers from Guapiara and Paranapanema, which the first region is formed
of simpler producers without access of information or any kind of technology. Most
producers of the second region are optimist about the use of standardization and
classification rules and emphasizes that its use is the reason of the peach and nectarine
commercialization success, by this, they invest in the improvement of fruit quality by
updating, when possible, the technologies used in the production and post-harvest
processes. This way, the use of standardization and classification rules helps and
provides more benefits than disadvantages to those producers that adopt it. In relation to
the wholesalers, it was identified the preference and valorization of classified peach and
nectarine, although these agents says that the market does not yet recognize the proper
benefits of the use of standardization and classification rules. The conclusion of this
dissertation is that use of standardization and classification rules suggested by the
CEAGESP works as a tool to help the management of peach and nectarine
commercialization process