Um estudo sobre o processo de institucionalização da responsabilidade social empresarial : estudo multicaso em montadoras de automóveis instaladas no Brasil e em Portugal

Abstract

This research is aimed to break down into steps and analyze the process of institutionalization of Corporate Social Responsibility (CSR). Therefore, a bibliographical survey of the New Institutionalism in its sociological perspective was performed in an attempt to describe and characterize the steps of the institutionalization process, since the referred literature fully explains the adoption of social and environmental practices in the business environment. Subsequently, a bibliographical survey of CRS, as a subject of analysis, and of the main social and environmental variables (internal and external) that are part of the referred subject, was performed, based on the most accurate indexes and reports in Portugal and Brazil. Thus, considering the conceptual frameworks and case studies developed it has been possible to analyze the degree of institutionalization of each variable that composes the social and environmental responsibility in the studied companies, as well as the most important factors in the institutionalization process of CRS. In this context, car assembly plants set up in Portugal and Brazil were analyzed in order to verify the similarities and differences in the institutionalization process in the two countries. The results demonstrate that institutionalization can be broken down into additional and consecutive steps, demystifying the characterization of the process of institutionalization of organizational forms and practices as something that exists for the only purpose of determining whether something is or is not institutionalized. Besides, it was concluded that the most privileged dimensions and variables depend on the specific demands of each organizational field.