Formulação de política de indexação para coordenadorias de comunicação social em ambientes universitários: indicadores de diretrizes para análise e representação de assuntos

Abstract

The theme of this study is the indexing policy for Coordination of Social Communication (CCSs) in university environments, focusing on indexing clippings. This theme is based on interdisciplinary characterization existing between Science, Technology and Society (STS), Information Science (CI) and Communication Sciences (CC) fields in the context of the area of Knowledge Organization to combine, share and create mechanisms that society closer to the aspects of science and technology. Regarding Social Communication highlights the use of clippings, many organizations and this instrument is appropriating to select news in various media on subjects that interest them. Therefore, the purpose of this research is to investigate the organizational and communicational reality CCS/UFSCar, as a starting point for further studies in order lifting guidelines for establishing a policy of indexing for CCSs from context and Analysis Representation of Information. With this proposition, this research has the objective to contribute to the establishment of a policy index that optimizes the thematic treatment of clippings from the perspective of CCSs in university environments in the context of social cognitive indexer professional clippings and users who retrieve this product informational, from theoretical and methodological foundations provided by the area of Knowledge Organization. The qualitative method was used for theoretical and applied research with socio-cognitive approach, and gave up from the questionnaires and the application of Verbal Protocol Group. The methods used were: application of technical and organizational questionnaires and using the technique of Verbal Protocol Group, involving participants: directors/responsible CCSs ANDIFES linked to the brazilian federal universities; director and indexer CCS/UFSCar as well as users who clippings recover the system used by the unit. The results obtained from the questionnaires was the technical-organizational and socio-historical characterization of CCSs from brazilian federal universities and CCS/UFSCar. Mention some results obtained from the application of Verbal Protocol Group in the form: there is a concern with the procedures used to perform the indexing, there is not a satisfactory representation of the matters contained in the indexed clippings; participants suggest that the retrieved records arranged and are also available by publication type, the recognition by participants in relation to the function of preservation and institutional memory that performs clipping, and no need for a policy of indexing and his record in a manual indexing for CCS/UFSCar. The final consideration from the results obtained that depict the existing interdisciplinary STS, CI and CC fields enables collaboration scenario of theories, methodologies and practices for establishing a policy that involves the entire process of thematic information processing and, consequently, quality in both storage and retrieval of.