How much should cost a medical consultation? A marketing analysis from the viewpoint of health sector in Brazil

dc.contributorFGV
dc.creatorPádua Filho, Wagner Cardoso de
dc.creatorPádua, Gabriela C. C.
dc.date.accessioned2018-10-25T18:24:09Z
dc.date.available2018-10-25T18:24:09Z
dc.date.created2018-10-25T18:24:09Z
dc.date.issued2016
dc.identifier2047-9700
dc.identifierhttp://hdl.handle.net/10438/25494
dc.identifier10.1179/2047971914Y.0000000096
dc.identifier2-s2.0-85006230710
dc.description.abstractThe health sector has undergone profound changes regarding their business model. Today there are strong pressures for lower prices, which resulted from an increasingly competitive market that seeks to optimize resources. The service provided by a medical professional has undergone major transformations, supported in the past by social, ethical values, quality of care, humanization and optimization of labor, and quality of life, and are recently turned into a mercantilist model focused on the production scale, mass care, and profit. This article discusses about the variables that influence the pricing of medical services and the various issues involved in quality and perceived value of these services by the customer. This knowledge is extremely useful to help medical professionals in formatting price in its different services. © W. S. Maney & Son Ltd 2014.
dc.languageeng
dc.publisherTaylor and Francis Ltd.
dc.relationInternational Journal of Healthcare Management
dc.rightsrestrictedAccess
dc.sourceScopus
dc.subjectCustomer value
dc.subjectHealth marketing management
dc.subjectMedical consultation
dc.subjectPrice strategies
dc.subjectBrazil
dc.subjectConsultation
dc.subjectHuman
dc.subjectMarketing
dc.subjectMedical service
dc.subjectModel
dc.subjectProfit
dc.subjectQuality of life
dc.titleHow much should cost a medical consultation? A marketing analysis from the viewpoint of health sector in Brazil
dc.typeArticle (Journal/Review)


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