dc.contributor | Botelho, Delane | |
dc.contributor | Escolas::EBAPE | |
dc.creator | Chan, Yie Leng | |
dc.date.accessioned | 2013-08-01T13:35:20Z | |
dc.date.accessioned | 2019-05-22T14:01:23Z | |
dc.date.available | 2013-08-01T13:35:20Z | |
dc.date.available | 2019-05-22T14:01:23Z | |
dc.date.created | 2013-08-01T13:35:20Z | |
dc.date.issued | 2009 | |
dc.identifier | CHAN, Yie Leng. How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones.. Dissertação (Mestrado em Administração) - Escola Brasileira de Administração Pública e de Empresas, Fundação Getúlio Vargas - FGV, Rio de Janeiro, 2009. | |
dc.identifier | http://hdl.handle.net/10438/11007 | |
dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/2689207 | |
dc.description.abstract | The influence of the national culture on consumer decision-making styles is investigated using a sample of Americans, Brazilians, Chinese, and Japanese consumers who have purchased a cell phone in the past three years. To make the research possible, a survey was used as a method of data collection. It relates Hofstede’s cultural classification typology with Sproles and Kendall’s consumer style inventory (CSI). The multivariate analysis of variance (MANOVA) results indicate six decision-making styles together with other consumer behavioral characteristics that can be used to distinguish and profile consumers who purchase cell phones. Empirical findings reveal that among Americans, Brazilians, and Japanese; Americans are the most quality conscious, brand conscious, innovative, and hedonistic shoppers; Brazilians are the most loyal, and Japanese, the most confused by overchoice consumers. Conceptual contributions and managerial implications are discussed. | |
dc.language | eng | |
dc.rights | Todo cuidado foi dispensado para respeitar os direitos autorais deste trabalho. Entretanto, caso esta obra aqui depositada seja protegida por direitos autorais externos a esta instituição, contamos com a compreensão do autor e solicitamos que o mesmo faça contato através do Fale Conosco para que possamos tomar as providências cabíveis. | |
dc.subject | National culture | |
dc.subject | decision-making style | |
dc.subject | Hofstede | |
dc.subject | consumer style inventory (CSI) | |
dc.title | How national culture on consumers' decision-making styles: a comparative study among Americans, Brazilians, Chinese, and japanese in the purchase of cell phones. | |
dc.type | Dissertation | |