Gestão de portfólio de produtos em pequenas empresas de base tecnológica

dc.contributorUniversidade Estadual Paulista (Unesp)
dc.contributorUniversidade Federal de São Carlos (UFSCar)
dc.date.accessioned2018-12-11T16:55:50Z
dc.date.available2018-12-11T16:55:50Z
dc.date.created2018-12-11T16:55:50Z
dc.date.issued2014-01-01
dc.identifierEspacios, v. 35, n. 4, 2014.
dc.identifier0798-1015
dc.identifierhttp://hdl.handle.net/11449/171558
dc.identifier2-s2.0-84900305302
dc.identifier8207092389931188
dc.description.abstractThe product portfólio management is considered relevant activity to the proper performance of the product development process. This paper aims to present the main methods of management that technology-based small businesses adopt for decision-making in product portfolio. This survey, which collected data on 31 companies was conducted. It was observed that although firms adopt market research and mapping methods and financial methods and for this decision-making, most of them based on the informal deliberations of senior management. Unable to understand the business relationships between the presence of ISO 9001 certification with greater formalization for decision making in product portfolio.
dc.languagepor
dc.relationEspacios
dc.relation0,144
dc.rightsAcesso restrito
dc.sourceScopus
dc.subjectHigh-tech companies
dc.subjectMethods for decision making
dc.subjectProduct portfolio management
dc.titleGestão de portfólio de produtos em pequenas empresas de base tecnológica
dc.typeArtículos de revistas


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