Effect of environmental concern and skepticism in the consumption green products in brazilian retail

dc.contributorUniversidade Estadual Paulista (Unesp)
dc.contributorUniversidade de São Paulo (USP)
dc.contributorUniversidade Nove de Julho (UNINOVE)
dc.date.accessioned2018-12-11T16:41:05Z
dc.date.available2018-12-11T16:41:05Z
dc.date.created2018-12-11T16:41:05Z
dc.date.issued2016-01-01
dc.identifierEspacios, v. 37, n. 2, 2016.
dc.identifier0798-1015
dc.identifierhttp://hdl.handle.net/11449/168393
dc.identifier2-s2.0-84958280167
dc.description.abstractCurrent paper analyzes the interference of skepticism and environmental concern in people's awareness with regard to purchase intention and purchase declaration for green products on the grocery retail. A survey with 905 people was conducted in which the moderating effect of skepticism between purchase intention and purchase declaration could be perceived. Results demonstrate that consumers give more importance to their buying routine and past experience. It may be stated that the consumption of green products on the retail should bring about a focus on changes of habits and on the breaking of paradigms by the market (consumer and retail) since skepticism is a powerful moderator between purchase intention and purchase declaration of green products.
dc.languageeng
dc.relationEspacios
dc.relation0,144
dc.rightsAcesso restrito
dc.sourceScopus
dc.subjectEnvironmental concern
dc.subjectGreen products
dc.subjectGrocery
dc.subjectPurchase intention
dc.subjectSkepticism
dc.titleEffect of environmental concern and skepticism in the consumption green products in brazilian retail
dc.typeArtículos de revistas


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