FIFA's official vignette for World Cup 2014 and Gilberto Freyre's football-art: aesthetic approaches and advertising appropriation

dc.contributorUniversidade Estadual Paulista (Unesp)
dc.contributorUniv Sagrado Coracao
dc.contributorFGV
dc.date.accessioned2018-11-28T03:37:27Z
dc.date.available2018-11-28T03:37:27Z
dc.date.created2018-11-28T03:37:27Z
dc.date.issued2016-01-01
dc.identifierEptic. Sergipe: Univ Federal Sergipe, v. 18, n. 1, p. 133-149, 2016.
dc.identifier1518-2487
dc.identifierhttp://hdl.handle.net/11449/165468
dc.identifierWOS:000393581200010
dc.description.abstractGilberto Freyre is known to inaugurate the idea that Brazilian players would practice the so-called football art. By sublimation of some elements that make up Brazilian society, such as the Afro-descendant legacy, he described the national football as an aesthetic practice that would stand out individualities and swing. Although some authors contest this view, it has been privileged by the media as a reference of Brazilian national identity. Based on this hypothesis, we were chosen for analysis official vignette FIFA for the opening of the broadcasts of the World Cup 2014, in which we can identify elements belonging to football art.
dc.languagepor
dc.publisherUniv Federal Sergipe
dc.relationEptic
dc.rightsAcesso restrito
dc.sourceWeb of Science
dc.subjectfootball-art
dc.subjectBrazil
dc.subjectWorld Cup FIFA
dc.subjectGilberto Freyre
dc.titleFIFA's official vignette for World Cup 2014 and Gilberto Freyre's football-art: aesthetic approaches and advertising appropriation
dc.typeArtículos de revistas


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