CASTELO RA-TIM-BUM: FROM EDUCATIONAL PRACTICES TO FORMS OF LIFE

Abstract

The main objective of this article is to analyze the audiovisual and educational program, Castelo Ra-Tim-Bum, which is considered innovative, hybrid and different of other educational and entertainment programs. Considering the new forms of production and socialization of the knowledge that the advances in technology have promoted, which then result in significant changes in the contemporary life, we propose to investigate the strategies of interaction in Castelo Ra-Tim-Bum. It is interesting to consider that this program uses a pedagogical didactic genre that is not commonly applied to the formal educational practices. Our analyses were predominantly based in the French semiotic theory, thus emphasizing the concepts of forms of life presented by Fontanille (2008).