Open innovation and user s involvement in new product development: a case study in the automotive sector

dc.contributorUniversidade Estadual Paulista (Unesp)
dc.contributorUniversidade Federal de São Carlos (UFSCar)
dc.date.accessioned2016-03-02T13:00:08Z
dc.date.available2016-03-02T13:00:08Z
dc.date.created2016-03-02T13:00:08Z
dc.date.issued2013
dc.identifierProduct, v. 11, n. 1, p. 49-55, 2013.
dc.identifier1676-4056
dc.identifierhttp://hdl.handle.net/11449/135191
dc.identifier10.4322/pmd.2013.013
dc.identifierISSN1676-4056-2013-11-01-49-55.pdf
dc.identifier2068042414626399
dc.identifier0061672297029647
dc.description.abstractInnovation is an essential factor for obtaining competitive advantages. The search for external knowledge sources for product creation, which can contribute to the innovation process, has become a constant among companies, and users play an important role in this search. In this study, we aimed to analyze user’s involvement in the product development process based on open innovation concepts. We used the unique case study research method. This study was carried out in an automotive company that has developed a project of a concept car involving user’s through the Web 2.0. With such scope, the research demonstrates that users can contribute not only with generation of ideas but also with the innovation process itself.
dc.languagepor
dc.relationProduct
dc.rightsAcesso aberto
dc.sourceCurrículo Lattes
dc.subjectOpen innovation
dc.subjectUser driven innovation
dc.subjectNew product development
dc.titleOpen innovation and user s involvement in new product development: a case study in the automotive sector
dc.typeArtículos de revistas


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