| dc.creator | Caivano, Jose Luis Ricardo | |
| dc.creator | López, Mabel Amanda | |
| dc.date.accessioned | 2017-11-02T19:34:40Z | |
| dc.date.accessioned | 2018-11-06T14:20:10Z | |
| dc.date.available | 2017-11-02T19:34:40Z | |
| dc.date.available | 2018-11-06T14:20:10Z | |
| dc.date.created | 2017-11-02T19:34:40Z | |
| dc.date.issued | 2010-09 | |
| dc.identifier | Caivano, Jose Luis Ricardo; López, Mabel Amanda; How color rhetoric is used to persuade: chromatic argumentation in visual statements; Society of Dyers and Colourists; Colour: Design & Creativity; 5; 9-2010; 1-11 | |
| dc.identifier | 1753-7223 | |
| dc.identifier | http://hdl.handle.net/11336/27452 | |
| dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/1885338 | |
| dc.description.abstract | Aristotle's Rethoric is the most ancient work exposing a technique to persuade, to promote adhesion by means of reason that could be more or less logical or credible. In order to argue in favour or against something, it was necessary to employ a technique to find out "what to say" (the appropriate arguments) and "how to say" those ideas. | |
| dc.language | eng | |
| dc.publisher | Society of Dyers and Colourists | |
| dc.relation | info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5.htm | |
| dc.relation | info:eu-repo/semantics/altIdentifier/url/http://www.aic-color.org/journal/v5/jaic_v5_07.pdf | |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/2.5/ar/ | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.subject | Visual statements | |
| dc.subject | Chromatic rhetorical figures | |
| dc.subject | Argumentation | |
| dc.subject | Persuasion | |
| dc.title | How color rhetoric is used to persuade: chromatic argumentation in visual statements | |
| dc.type | Artículos de revistas | |
| dc.type | Artículos de revistas | |
| dc.type | Artículos de revistas | |
