| dc.creator | Jennifer Lombardo | |
| dc.creator | Jennifer Lombardo | |
| dc.date | 2014-05-28T15:41:50Z | |
| dc.date | 2014-05-28T15:41:50Z | |
| dc.date | 2014-05-28 | |
| dc.date.accessioned | 2017-03-03T12:04:09Z | |
| dc.date.available | 2017-03-03T12:04:09Z | |
| dc.identifier | http://hdl.handle.net/11537/644 | |
| dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/174399 | |
| dc.description | Curso: FUNDAMENTOS DE MARKETING | |
| dc.description | Marketing managers must understand the importance of segmenting a market and the specific criteria for successful segmentation. Before the 1960's, most companies tried to market products to the masses with declining success. It is important to identify key target markets! | |
| dc.language | spa | |
| dc.relation | http://education-portal.com/academy/lesson/market-segmentation-why-market-segments-are-important-to-marketers.html | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.title | Market Segmentation: Why Market Segments Are Important to Marketers | |
