Scientific metaphors in the journalistic discourse

dc.creatorFilho, Osame Kinouchi
dc.creatorKinouchi, Juliana M.
dc.creatorMandra, Angelica A.
dc.date.accessioned2013-10-29T12:43:34Z
dc.date.accessioned2018-07-04T16:03:42Z
dc.date.available2013-10-29T12:43:34Z
dc.date.available2018-07-04T16:03:42Z
dc.date.created2013-10-29T12:43:34Z
dc.date.issued2012
dc.identifierREVISTA BRASILEIRA DE ENSINO DE FISICA, SAO PAULO, v. 34, n. 4, supl., Part 1-2, pp. 851-857, DEC, 2012
dc.identifier1806-1117
dc.identifierhttp://www.producao.usp.br/handle/BDPI/36260
dc.identifier10.1590/S1806-11172012000400020
dc.identifierhttp://dx.doi.org/10.1590/S1806-11172012000400020
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1631089
dc.description.abstractScientific education and divulgation not only amplify people's vocabulary and repertory of scientific concepts but, at the same time, promote the diffusion of certain conceptual and cognitive metaphors. Here we describe this process and propose a classification in terms of visible, invisible, basic and derived metaphors. We focus our attention on physical metaphors applied to psychological and socio-economical phenomena, by studying two exemplar cases through an exhaustive exam of the online content of large Brazilian journalistic portals. Finally, we present implications and suggestions from Lakiff and Johnson's cognitive metaphor theory for the scientific education and divulgation process.
dc.languagepor
dc.publisherSOC BRASILEIRA FISICA
dc.publisherSAO PAULO
dc.relationREVISTA BRASILEIRA DE ENSINO DE FISICA
dc.rightsCopyright SOC BRASILEIRA FISICA
dc.rightsopenAccess
dc.subjectSCIENTIFIC DIVULGATION
dc.subjectJOURNALISM
dc.subjectMETAPHOR
dc.subjectANALOGY
dc.subjectSCIENTIFIC TERMINOLOGY
dc.subjectCOGNITION
dc.subjectCOGNITIVE PSYCHOLOGY
dc.titleScientific metaphors in the journalistic discourse
dc.typeArtículos de revistas


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