Universidades: últimos ingresos
Mostrando ítems 61-80 de 446231
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La memoria en la publicidad: el efecto de los componentes afectivos en publicidad gráfica sobre marcas de café en la recordación de marca de millennials de la ciudad de Cuenca
(Universidad de Cuenca, 2022-12-09)The impact of emotions on memory is considered in research from psychology and neuroscience, and its use has been extended towards marketing and advertising. Studies have proven that advertisements with emotional content ... -
Characterization of the stable isotopic composition of precipitation, surface, and subsurface waters in a small Andean catchment in northern Ecuador
(Universidad de Cuenca, 2021-12-16)Combining traditional hydrometric data with environmental tracers such as water stable isotopes has proven valuable to improve the understanding of catchment hydrology. Nevertheless, the application of isotopic tracers in ... -
Nivel de conocimiento sobre el asma en padres y/o cuidadores de niños y adolescentes de 5 a 17 años que acuden a los servicios de emergencia por ataques recurrentes de asma
(Universidad de Cuenca, 2020-08-31)Objective: Determine the level of knowledge about asthma in parents or caregivers in a population of 5 to 17 years of age who attended the emergency services due to asthma attacks and to correlate it with the level of ... -
Caracterización de la comunidad de hongos endófitos asociados a la raíz de joyapa (Macleania rupestris) y evaluación del efecto de cepas cultivables en el desarrollo de plántulas
(Universidad de Cuenca, 2022-11-29)Macleania rupestris is a native Ericaceae with high potential in terms of benefits for health and the environment. Characterizing generalist or specialized interactions between M. rupestris and associated fungi is key ... -
Evaluación de la influencia de los diferentes procesos de secado y los tiempos de cosecha en la calidad del café de especialidad (Coffea arábica L.)
(Universidad de Cuenca, 2022-12-05)Coffee is a widely consumed commercial beverage worldwide and its demand for quality has also grown in recent years, which is why coffee growers seek innovation in their coffee processing techniques, aiming to obtain the ... -
Valoración para la conservación de la Arquitectura Vernácula en dos parroquias rurales del cantón Cuenca
(Universidad de Cuenca, 2020-09-05)The socio-economic pressures of today transmitted mainly by globalization, among others, derive in the devaluation of different cultural expressions such as popular architecture. In addition to this, there is ignorance ...