The aim of this article is to warn the necessity of considering the place as an important variable of the information activity in the Brazilian Primary Care. Informational activity, as a standardized process, based on the State centralism and on a constrained view on health, undermines new opportunities to understand the places of the country in an emancipatory, autonomous way, in which voice is given to the upward forces that inhabit everyday life. Thus, we need to understand health’s relationship with places, as well as their influence on all the processes of social life. A new informational activity must be able to capture local realities and their geographies, being, therefore, more likely to ensure health and life for everyone. © 2016, UNIV SAOPAULO. All rights reserved.253721735