Interface Search Google And Yahoo: The User Experience From The Viewpoint Of Eye Tracking

Interface De Busca Do Google E Yahoo: A Experiência Do Usuário Sob O Olhar Do Eye Tracking

dc.creatorRodas C.M.
dc.creatorVidotti S.A.B.G.
dc.creatorMonteiro S.D.
dc.date2016
dc.date2017-08-17T19:10:15Z
dc.date2017-08-17T19:10:15Z
dc.date.accessioned2018-03-29T05:15:10Z
dc.date.available2018-03-29T05:15:10Z
dc.identifierInformação E Sociedade. Universidade Federal De Campina Grande, v. 26, n. 2, p. 37 - 50, 2016.
dc.identifier0104-0146
dc.identifierhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84988842312&partnerID=40&md5=d04ab86c08095a1ecaecbd01d3cafb78
dc.identifierhttp://repositorio.unicamp.br/jspui/handle/REPOSIP/322991
dc.identifier2-s2.0-84988842312
dc.identifier.urihttp://repositorioslatinoamericanos.uchile.cl/handle/2250/1357154
dc.descriptionThe amount of available Web pages reached such a size that made it more difficult to retrieve information manually, requiring mechanisms that can help in this process. In this context, the search mechanisms can be considered as an important category of cyberspace, especially in the area of Information Science, because it concerns the organization of knowledge in this environment, in which Google has been considered the gateway in cyberspace. In recent years new elements with structured data were inserted in the Google result pages, which can create conditions for visual changes in the behavior of users. From this hypothesis, this paper presents results obtained through an experimental investigation with twenty participants using the technology of eye tracking and its use within the context of the user experience. The results showed that the rich snippet element was able to infiluence the behavior of users on the Google results pages, since 100% of users have chosen a link that has such an element. Comparing user behavior when choosing the results on Google and Yahoo was possible to verify that the tests with Google participants needed about 30% less time to decide on the choice of the link. It was found that the presentation of results in a search engine may be able to infiluence the behavior of participants on the decision-making process and the consequent choice of the link.
dc.description26
dc.description2
dc.description37
dc.description50
dc.languagePortuguese
dc.publisherUniversidade Federal de Campina Grande
dc.relationInformação e Sociedade
dc.rightsaberto
dc.sourceScopus
dc.subjectEye Tracking
dc.subjectGoogle
dc.subjectSearch Engine Results Page
dc.subjectUser Experience
dc.subjectYahoo
dc.titleInterface Search Google And Yahoo: The User Experience From The Viewpoint Of Eye Tracking
dc.titleInterface De Busca Do Google E Yahoo: A Experiência Do Usuário Sob O Olhar Do Eye Tracking
dc.typeArtículos de revistas


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