Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)A numerical investigation was performed to evaluate distinct convective heat transfer coefficients for three discrete strip heat sources flush mounted to a wall of a parallel plates channel. Uniform heat flux was considered along each heat source, but the remaining channel surfaces were assumed adiabatic. A laminar airflow, with constant properties was forced into the channel considering either developed flow or a uniform velocity at the channel entrance. The conservation equations were solved using the finite volumes method together with the SIMPLE algorithm. The convective coefficients were evaluated considering three possibilities for the reference temperature. The first was the fluid entrance temperature into the channel, the second was the flow mixed mean temperature just upstream any heat source, and the third option employed the adiabatic wall temperature concept. It is shown that the last alternative gives rise to an invariant descriptor, the adiabatic heat transfer coefficient, which depends solely on the flow and the geometry. This is very convenient for the thermal analysis of electronic equipment, where the components' heating is discrete and can be highly non-uniform.303245252Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)