The low prices and the friendly usage of the mobile devices are contributing to increase the number of people who are using them for several tasks, as to pay a bill in an Internet banking, purchase a product, connect to a close printer and so on. Due to this, it is necessary develop applications which can cope with these new user habits. This paper proposes a context-aware negotiation model for mobile commerce between two participants, using mobile agents and taking into account the mobile device personalization. The model copes with the context-aware concepts through the use of created profiles. With these profiles it is possible to automate some tasks depending on the context, as for example the user identity. © Springer-Verlag Berlin Heidelberg 2005.3744 LNCS 230239Chavez, A., Maes, P., Kasbah: An agent marketplace for buying and selling goods (1996) First International Conference on the Practical Application of Intelligent Agents and Multi-agent Technology (PAAM'96), pp. 75-90. , London, England, AprilChen, G., Kotz, D., A survey of context-aware mobile computing research (2000) Technical Report, TR2000-381. , Dept. of Computer Science, Dartmouth College, NovemberKorkea-Aho, M., Context-aware Applications Survey, , http://www.hut.fi/mkorkeaa/doc/context-aware.htmlMatos, F.M., Madeira, E.R.M., An automated negotiation model for m-commerce using mobile agents (2003) Lecture Notes in Computer Science, 2722, pp. 72-75. , Proceedings of the International Conference on Web Engineering (ICWE 2003), Oviedo, Asturias, Spain, July. Springer-VerlagSchilit, B., Adams, N., Want, R., Context-aware computing applications (1994) IEEE Workshop on Mobile Computing Systems and Applications, , Santa Cruz, CA, USRahwan, I., Rahwan, T., Rahwan, T., Ashri, R., Agent-based support for mobile users using agentspeak(1) (2004) Lecture Notes in Artificial Intelligence, 3030, pp. 47-62. , Agent-Oriented Information Systems AAMAS-04 Workshop, New York, USA, JulyGu, D.Q.Z.T., Pung, H.K., Wang, X.H., A middleware for building context-aware mobile services (2004) Proceedings of IEEE Vehicular Technology Conference (VTC 2004), , Milan, Italy, MayTsalgatidou, A., Veijalainen, J., Pitoura, E., Challenges in mobile electronic commerce (2000) Proceedings of Lee 2000. Third Internacional Conference on Innovation Through E-commerce, pp. 169-174. , Manchester, England, November