This paper analyzes media discourses on the killing of Evandro João da Silva. Evandro was a leader of Cultural Group AfroReggae and was killed due to reacting to a robbery in Rio de Janeiro, October 2009. The analysis is based upon the interpretation of the Groups’ set of strategies for social intervention as a “moral project”. This project would have as its main focus the notion of responsibility towards the other. Its discursive development would be done through “moral tales”, which would have as its protagonist the survivor, whose emotional mark would be hope. The death of Evandro, however, adds a new character to these tales: the martyr, who would be associated to utopia, rather than to hope. We examine this public opinion scandal as a social drama, a moment in which “society” (in this case Rio de Janeiros’ society) discusses itself, or, referring to Geertz (1978), as a ritual, “a story a society tells to itself about itself”. This story poses a challenge to GCAR: how to deal with the emergence of a “martyr” in the middle of their “survivors”? Data analyzed is the media coverage of this event in the newspaper O Globo, from October 19th to October 24th, 2009. The analysis focus on the representations of police institutions to be found in the interventions made by social actors who take part in this debate: public authorities, specialists, members of the Group and the newspaper’ readers.293921940Birman, P., Machado, C., A violência dos justos: Evangélicos, mídia e periferias da metrópole (2012) Revista Brasileira De Ciências Sociais, 27, pp. 55-69Caldeira, T., I came to sabotage your reasoning! Violence and ressignifications of justice in Brazil (2006) Law and Disorder in the Postcolony, pp. 102-149. , In: COMAROFF, JeanCOMAROFF, John, Chicago: The Chicago of University PressClark, C., (1997) Misery and Company - Sympathy in Everyday Life, , ChicagoLondon: The University of Chicago PressCole, J., Narratives and moral projects: Generational memoires of the Malagasy 1947 Rebellion (2003) Ethos, 131 (1), pp. 95-126Crapanzano, V., (2004) Imaginative Horizons - an Essay in Literary-Philosophical Anthropology, , ChicagoLondon: The University of Chicago PressDa Cunha, O.M.G., Depois da festa: Movimentos negros e “políticas de identidade” no Brasi” (2000) Cultura E política Nos Movimentos Sociais Latino-Americanos: Novas Leituras, pp. 333-380. , In: Alvarez, S.Dagnino, E.Escobar, A. (Orgs.), Belo Horizonte: Editora UFMGDagnino, E., Os movimentos sociais e a emergência de uma nova cidadania (1994) Anos 90: Política E Sociedade No Brasil, , In: Dagnino, E. (Ed.), São Paulo: BrasilienseDurão, S., Life opportunities and politics of subjectivity. An ethnographic research with NGO’s young users in Rio de Janeiro and Lisbon (2011) Europe in Black and White. Immigration, Race, and Identity in the “Old Continent”, , In SANCHES, Manuela RibeiroCLARA, FernandoDUARTE, João FerreiraMARTINS, Leonor Pires (Eds.), Bristol (UK)Wilmington (USA): Intellect BooksDurão, S., Coelho, M.C., Moral e emoção nos movimentos culturais: Estudo da “tecnologia social” do Grupo Cultural AfroReggae (2012) Revista De Antropologia, 55 (2). , Jul./DezFisher, W.W., Doing good? The politics and anti-politics of NGO practices (1997) Annual Review of Anthropology, 26, pp. 439-464Ferguson, J., Global shadows (2006) Africa in the Neoliberal World Order, , DurhamLondon: Duke University PressHilhorst, D., (2003) The Real World of Ngos. Discourses, Diversity and Development, , LondonNew York: ZedGeertz, C., (1978) A interpretação Das Culturas, , Rio de Janeiro: ZaharGoffman, E., (1975) A representação Do Eu Na Vida Cotidiana, , Petrópolis: VozesHamburger, E., Violência e pobreza no cinema brasileiro recente. Reflexões sobre a ideia de espetáculo (2007) Novos Estudos Cebrap, 78, pp. 113-128Júnior, J., Da favela para o mundo (2006) A história Do Grupo Cultural Afroreggae, , Rio de Janeiro: EdiouroRamos, S., Brazilian responses to violence and new forms of mediation: The case of the Grupo Cultural Afroreggae and experience of the project “Youth and the Police” (2006) Ciência &AmpSaúde Coletiva, 11 (2), pp. 419-428Ramos, S., Jovens de favelas na produção cultural brasileira dos anos 90 (2007) Por Que não? Rupturas E Continuidades Da Contracultura, , In. Almeida, Maria Isabel Mendes deNAVES, Santuza Cambraia (Orgs.), Rio de Janeiro: Sete LetrasVentura, Z., (1994) Cidade Partida, , Rio de Janeiro: Cia das LetrasYudice, G., Redes de gestión social y cultural en tiempos de globalización (2000) América Latina En Tiempos De globalización II: Cultura Y Transformaciones Sociales, pp. 93-116. , In: MATO, DanielAGUDO, XimenaGARCIA, Illia (Orgs.), Caracas: CipostUniversidad Central de VenezuelaUnescoYudice, G., (2006) A conveniência Da Cultura. Usos Da Cultura Na Era Global, , Belo Horizonte: Editora UFMGZigon, J., (2008) Morality: An Anthropological Perspective, , Oxford: Berg Publishers