Juan Pablo Hourcade informs about research that helps to successfully bring the benefits of computing technologies to children, older adults, people with disabilities, and other populations that are ignored in the design of mass-marketed products. Interaction design solutions should welcome the less capable without discriminating against them. A socially aware design involves the production and interpretation of meanings with those impacted by the design solution. Researchers at UNICAMP bring a systemic view to explore how technology shapes relationships in the world and design HCI accordingly. Organizational semiotics (OS) has been a fundamental theoretical frame of reference for this effort. Practices within that systemic view have been reinvented in semioparticipatory workshops (SPWs), performed with a diverse group of people throughout the design process.2146669Varian, H.R., Universal access to information (2005) Comm. of the ACM, 48 (10). , OctBaranauskas, M.C.C., Souza, C.S., Desafio 4: Acesso participativo e universal do cidad? Brasileiro ao conhecimento (2006) Computação Brasil, 7 (23). , Setembro/Outubro e NovembroLiu, K., (2000) Semiotics in Information Systems Engineering, , Cambridge University Press, U.KStamper, R.K., Language and computer in organised behaviour (1992) Linguistic Instruments in Knowledge Engineering, pp. 143-163. , R.P. Riet and R.A. Meersman, eds. Elsevier Science, Amsterdamhttp://styx.nied.unicamp.br/ecidadaniahttp://www.vilanarede.org.br/