| dc.creator | Orth U.R. | |
| dc.creator | De Marchi R. | |
| dc.date | 2007 | |
| dc.date | 2015-06-30T18:49:18Z | |
| dc.date | 2015-11-26T14:36:57Z | |
| dc.date | 2015-06-30T18:49:18Z | |
| dc.date | 2015-11-26T14:36:57Z | |
| dc.date.accessioned | 2018-03-28T21:41:03Z | |
| dc.date.available | 2018-03-28T21:41:03Z | |
| dc.identifier | | |
| dc.identifier | Journal Of Marketing Theory And Practice. , v. 15, n. 3, p. 219 - 233, 2007. | |
| dc.identifier | 10696679 | |
| dc.identifier | 10.2753/MTP1069-6679150303 | |
| dc.identifier | http://www.scopus.com/inward/record.url?eid=2-s2.0-34447305454&partnerID=40&md5=f9dcb86226d92f90478b20491d440b4a | |
| dc.identifier | http://www.repositorio.unicamp.br/handle/REPOSIP/104940 | |
| dc.identifier | http://repositorio.unicamp.br/jspui/handle/REPOSIP/104940 | |
| dc.identifier | 2-s2.0-34447305454 | |
| dc.identifier.uri | http://repositorioslatinoamericanos.uchile.cl/handle/2250/1248951 | |
| dc.description | This research examines the interaction between advertising claims and personal tasting experience shaping brand beliefs and subsequent purchase intentions. Product schema is included as a moderating variable of these effects. Branding, advertising-trial interaction, and schema congruity literature are extended by focusing on (1) the uniformity of functional, symbolic, and experiential brand beliefs in effecting evoked beliefs and purchase intentions; (2) differential effects of product schema on these effects; and (3) the endurance of ad-evoked beliefs when additional (experience) information becomes available. Employing a consumer panel, two studies contribute to a deeper understanding of differences and similarities in functional, symbolic, and experiential beliefs. In addition, our understanding of potentially synergistic effects of brand beliefs and experiential attributes is advanced by revealing how brand beliefs can be reinforced (or weakened) through product experiential attributes. © 2007 M.E. Sharpe, Inc. All rights reserved. | |
| dc.description | 15 | |
| dc.description | 3 | |
| dc.description | 219 | |
| dc.description | 233 | |
| dc.description | Aaker, J.L., Dimensions of Brand Personality (1997) Journal of Marketing Research, 34, pp. 347-356. , August | |
| dc.description | Aaker, J.L., The Malleable Self: The Role of Self-Expression in Persuasion (1999) Journal of Marketing Research, 36, pp. 45-57. , February | |
| dc.description | Allison, R.I., Uhl, K.P., Influence of Beer Brand Identification on Taste Perception (1964) Journal of Marketing Research, 1, pp. 36-39. , August | |
| dc.description | Assael, H., Kamins, M.A., Graham, J.L., Cognitive Response Involvement Model of the Process of Product Evaluation Through Advertising Exposure and Trail (1990) Journal of Business Research, 20 (3), pp. 191-215 | |
| dc.description | Batra, R., Miles Homer, P., The Situational Impact on Brand Image Beliefs (2004) Journal of Consumer Psychology, 14 (3), pp. 318-330 | |
| dc.description | Batra, Rajeev, Donald R. Lehmann, and D. Singh (1993), The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences, in Brand Equity and Advertising, David A. Aaker and A. Biel, eds., Hillsdale, NJ: Lawrence Erlbaum, 83-96Bloch, P.H., Brunel, F.F., Arnold, T.J., Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003) Journal of Consumer Research, 29, pp. 551-565. , March | |
| dc.description | Brown, S., Stayman, D.M., Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992) Journal of Consumer Research, 19, pp. 34-51. , June | |
| dc.description | Chang, C., The Interplay of Product Class Knowledge and Trial Experience in Attitude Formation (2004) Journal of Advertising, 33 (1), pp. 83-92 | |
| dc.description | Deighton, J., The Interaction of Advertising and Evidence (1984) Journal of Consumer Research, 11, pp. 763-770. , December | |
| dc.description | Deighton, J., Schindler, R.M., Can Advertising Influence Experience? (1988) Psychology & Marketing, 5, pp. 103-115. , Summer | |
| dc.description | Dillon, W.R., Madden, T.J., Kirmani, A., Mukherjee, S., Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity (2001) Journal of Marketing Research, 38, pp. 415-429. , November | |
| dc.description | Domzal, Teresa J., and Jerome B. Kernan (1992), Reading Advertising: The What and How of Product Meaning, Journal of Consumer Marketing, 9 (3), 48-64Drolet, A., Aaker, J., Off-Target? Changing Cognitive-Based Attitudes (2002) Journal of Consumer Psychology, 12 (1), pp. 59-68 | |
| dc.description | Durgee, J.F., Stuart, R.W., Advertising Symbols and Brand Names that Best Represent Key Product Meanings (1987) Journal of Consumer Marketing, 4 (3), pp. 15-24 | |
| dc.description | Fishbein, M., Ajzen, I., (1975) Belief, Attitude, Intention, and Behavior, , Reading, MA: Addison-Wesley | |
| dc.description | Fishbein, M., Middlestadt, S., Noncognitive Effects on Attitude Formation and Change: Factor Artifact? (1995) Journal of Consumer Psychology, 4 (2), pp. 181-202 | |
| dc.description | Haugtvedt, C.P., Schumann, D., Schneier, W., Warren, W.L., Advertising Repetition and Variation Strategies: Implications for Understanding Attitude Strength (1994) Journal of Consumer Research, 21 (1), pp. 176-189 | |
| dc.description | Hoch, S.J., Product Experience Is Seductive (2002) Journal of Consumer Research, 29, pp. 448-454. , December | |
| dc.description | Hoch, S.J., Ha, Y., Consumer Learning: Advertising and the Ambiguity of Product Experience (1986) Journal of Consumer Research, 13, pp. 221-233. , September | |
| dc.description | Inman, J.J., The Role of Sensory-Specific Satiety in Attribute-Level Variety Seeking (2001) Journal of Consumer Research, 28, pp. 105-120. , June | |
| dc.description | Keller, K.L., Conceptualizing, Measuring, Managing Customer-Based Brand Equity (1993) Journal of Marketing, 57 (1), pp. 1-21 | |
| dc.description | Keller, K.L., Brand Synthesis: The Multidimensionality of Brand Knowledge (2003) Journal of Consumer Research, 29, pp. 595-600. , March | |
| dc.description | Kempf, D.S., Laczniak, R.N., Advertising's Influence on Subsequent Product Trial Processing (2001) Journal of Advertising, 30 (3), pp. 27-38 | |
| dc.description | Kempf, D.S., Smith, R.E., Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach (1998) Journal of Marketing Research, 35, pp. 325-338. , August | |
| dc.description | Krishnan, S., Smith, R.E., The Relative Endurance of Attitudes, Confidence, and Attitude-Behavior Consistency: The Role of Information Source and Delay (1998) Journal of Consumer Psychology, 7 (3), pp. 273-298 | |
| dc.description | Lautman, M.R., End-Benefit Segmentation and Prototypical Bonding (1991) Journal of Advertising Research, 31 (3), pp. 9-18 | |
| dc.description | Levy, S.J., (1999) Brands, Consumers, Symbols and Research: Sidney J. Levy on Marketing, , Thousand Oaks, CA: Sage | |
| dc.description | Lynch, J.G., Theory and External Validity (1999) Journal of the Academy of Marketing Science, 27 (3), pp. 367-376 | |
| dc.description | MacKenzie, S.B., Lutz, R.J., Belch, G.E., The Role of Attitude Toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986) Journal of Marketing Research, 23 (2), pp. 130-143 | |
| dc.description | Marks, L.J., Kamins, M.A., The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes (1988) Journal of Marketing Research, 25, pp. 266-281. , August | |
| dc.description | Mauser, G.A., Allison and Uhl Revisited: The Effects of Taste and Brand Name on Perceptions and Preferences (1979) Advances in Consumer Research, 6 (1), pp. 161-165 | |
| dc.description | McQuarrie, E.F., Munson, M., A Revised Product Involvement Inventory: Improved Usability and Validity (1992) Advances in Consumer Research, 19 (1), pp. 108-115 | |
| dc.description | Meyers-Levy, J., Tybout, A.M., Schema Congruity as a Basis for Product Evaluation (1989) Journal of Consumer Research, 16, pp. 39-54. , June | |
| dc.description | Meyvis, T., Janiszewski, C., Consumers' Belief About Product Benefits: The Effect of Obviously Irrelevant Product Information (2002) Journal of Consumer Research, 28, pp. 618-635. , March | |
| dc.description | Netemeyer, R., Bentler, P., Bagozzi, R.P., Cudeck, R., Cote, J., Lehmann, D.R., McDonald, R., Ambler, T., Structural Equations Modeling (2001) Journal of Consumer Psychology, 10 (1-2), pp. 83-100 | |
| dc.description | Olson, J.C., Dover, P.A., Disconfirmation of Consumer Expectations Through Product Trial (1979) Journal of Applied Psychology, 64, pp. 179-189. , April | |
| dc.description | Park, C.W., Jaworski, B.J., MacInnis, D.J., Strategic Brand Concept-Image Management (1986) Journal of Marketing, 50 (4), pp. 135-145 | |
| dc.description | Peracchio, L.A., Tybout, A.M., The Moderating Role of Prior Knowledge in Schema-Based Product Evaluation (1996) Journal of Consumer Research, 23 (4), pp. 177-192 | |
| dc.description | Petty, R.E., Cacioppo, J.T., Schumann, D., Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Consumer Involvement (1983) Journal of Consumer Research, 10, pp. 135-146. , September | |
| dc.description | Shavitt, S., Fazio, R.H., Effects of Attribute Salience on the Consistency of Product Evaluations and Purchase Predictions (1990) Advances Consumer Research, 17 (1), pp. 91-97 | |
| dc.description | Smith, R.E., Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information (1993) Journal of Marketing Research, 30, pp. 204-219. , May | |
| dc.description | Smith, R.E., Swinyard, W.R., Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising (1983) Journal of Marketing Research, 20, pp. 257-267. , August | |
| dc.description | Smith, R.E., Swinyard, W.R., Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity (1988) Journal of Advertising, 17 (3), pp. 3-14 | |
| dc.description | Solomon, M.R., The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983) Journal of Consumer Research, 10, pp. 319-329. , December | |
| dc.description | Sweeney, J.C., Soutar, G.N., Consumer Perceived Value: The Development o fa Multiple Item Scale (2001) Journal of Retailing, 77 (2), pp. 203-220 | |
| dc.description | Underwood, R.L., Klein, N.M., Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002) Journal of Marketing Theory and Practice, 10, pp. 58-68. , Fall | |
| dc.description | Van Osselaer, S.M.J., Alba, J.W., Locus of Equity and Brand Extension (2003) Journal of Consumer Research, 29 (4), pp. 539-550 | |
| dc.description | Osselaer, V., Janiszewski, C., Two Ways of Learning Brand Associations (2001) Journal of Consumer Research, 28, pp. 202-223. , September | |
| dc.description | Vazquez, Rodolfo, A. Belen del Rio, and Victor Iglesias (2002), Consumer-Based Brand Equity: Development and Validation of a Measurement Instrument, Journal of Marketing Management, 18 (1-2), 27-48Wright, A.A., Lynch, J.G., Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes Are Present (1995) Journal of Consumer Research, 21, pp. 708-718. , March | |
| dc.language | en | |
| dc.publisher | | |
| dc.relation | Journal of Marketing Theory and Practice | |
| dc.rights | fechado | |
| dc.source | Scopus | |
| dc.title | Understanding The Relationships Between Functional, Symbolic, And Rxperiential Brand Beliefs, Product Experiential Attributes, And Product Schema: Advertising-trial Interactions Revisited | |
| dc.type | Artículos de revistas | |
