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Administración de marketing
(Universidad Autónoma Metropolitana (México). Unidad Azcapotzalco., 2007-06)
Este texto es la edición en español más reciente, publicada en el año 2007 por McGraw-Hill, proviene de la traducción de la quinta versión de Marketing Management. Esta obra de la ciencia administrativa se encuentra dividida ...
O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento
(Universidade Estadual Paulista (Unesp), 2007)
This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences ...
La estratégica solución de la empresa creaciones Marvel, el Marketing Digital
The following document aims to highlight the importance of the implementation of Digital Marketing in organizations, taking as a guide the Colombian company Creaciones Marvel, dedicated to the marketing, production and ...
Marketing performance measurement: overview of approaches and practices for high technology firms
(2004-11-08)
A June 2004 survey by the CMO Council of 320 senior marketing executives indicated that few high techcompanies (Iess than 20%) to date had developed meaningful, comprehensive measures and metrics for their marketing ...
A Bilevel Approach to Transmission Expansion Planning Within a Market Environment
(Institute of Electrical and Electronics Engineers (IEEE), 2009-08-01)
We present a bilevel model for transmission expansion planning within a market environment, where producers and consumers trade freely electric energy through a pool. The target of the transmission planner, modeled through ...