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Customer retention and price matching: The AFPs case
(ELSEVIER, 2008-06)
Understanding the long-term price matching effects on CLV is important in evaluating the effectiveness of these policies in stimulating customer retention. In industries with low brand differentiation and low customer ...
Testing the retention of attachments for implant overdentures - validation of an original force measurement system
(WILEY-BLACKWELL PUBLISHING, INC, 2010)
P>The aim of this study was to validate an original portable device to measure attachment retention of implant overdentures both in the lab and in clinical settings. The device was built with a digital force measurement ...
Marketing de relacionamento como estratégia de fidelização e retenção de clientes: estudo de caso na empresa AutoForceRelationship marketing as a customer loyalty and retention strategy: a case study in the company AutoForce
(Universidade Federal do Rio Grande do NorteBrasilUFRNAdministraçãoDepartamento de Ciências Administrativas, 2021)
Marketing relacional, un estudio sobre customer engagement, customer experience y customer success
(Universidad del Azuay, 2021)
The hidden value of sporadic customers in e-retailing - an empirical investigation
(Emerald Group Publishing Limited, 2005)
Purpose - To analyze empirically the transaction profitability derived from sporadic and frequent customers in the e-retailing sector of minor home appliances in Brazil. Design/methodology/approach - A company's database ...
Uma investigação empírico-exploratória acerca da rentabilidade dos clientes freqüentes e esporádicos no varejo eletrônico brasileiro
(2003)
o presente estudo de caso investiga, empiricamente, a rentabilidade associada aos consumidores do varejo eletrônico de bens duráveis no Brasil. Para tal, o arcabouço teórico baseia-se em teorias rivais, notadamente as ...
La conveniencia de servicio en relación al compromiso y retención de clientes en los servicios de telefonía móvilService Convenience in relation to customer engagement and retention in mobile phone services
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
A qualidade de serviços como diferencial competitivo em concessionárias de automóveis
(Universidade Federal de Santa MariaBREngenharia de ProduçãoUFSMPrograma de Pós-Graduação em Engenharia de Produção, 2010-08-04)
This paper presents a case study in a car dealership, located in Rio Grande do Sul,
Brazil. We aimed to examine the strategic management of services and identify
factors such as competitive advantage to customer loyalty ...