Now showing items 31-40 of 36436
Electronic word-of-mouth impacts on consumer behavior: exploratory and experimental studies
Due to the growth of the Internet as a social media and channel of communication among consumers, electronic word of mouth (eWOM) has gained strength and attention from marketing researchers. This article aims to verify ...
Social and psychological profile of the modern Russian consumer: Values and preferences
(Universidad del Zulia, 2019)
Consumers’ perception of a traditional fermented beverage in Central Mexico: An exploratory study with the case of pulque
Purpose: Pulque is a fundamental piece in the Mexican gastronomy and identifying consumers? perception could help promote it and generate new opportunities of commercialization. The purpose of this paper is twofold: first, ...
Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Preferencias de los consumidores regulares y esporádicos de melocotones de la DOP “Melocotón de Calanda”
Consumers’ preferences towards peaches with Protected Designation of Origin (PDO) “Melocotón de Calanda”, in the city of Zaragoza, have been analysed in order to provide insights to design future policy to increase fruit ...
Responsible consumer and lifestyle: Sustainability insights
Environmental changes resulting from human activity and the negative impact of civilisational megatrends are being noticed and criticised increasingly often, and their consequences are becoming extremely severe. If people ...
Personal determinants of online shopping frustration and its influence on consumers’ positive word of mouth
The purpose of this paper is to analyze the influence of several consumer characteristics (gender, age, education, agreeableness, conscientiousness and prior online experience) on consumers frustration levels with retail ...